About me

Hi, I'm Adam. I'm Creative Director and co-founder of Today, a design and innovation studio of about 50 people across Melbourne, Sydney, Canberra and Perth. We work with government, nonprofits, and commercial partners on things like violence prevention, financial inclusion, energy transition, and public sector AI. Our partners include the National AI Centre, CSIRO, Our Watch, Mastercard, and Nike.

My focus over the past couple of years has been the intersection of AI and human-centred design. How you make AI services that are safe, useful, and trustworthy by designing them with people, not just for them.

This site is where I think out loud about that work.